Yoast SEO

Descrición

Yoast SEO: the #1 plugin WordPress SEO

Since 2008 Yoast SEO has helped millions of websites worldwide to rank higher in search engines.

Yoast’s mission is SEO for Everyone. Our plugin’s users range from the bakery around the corner to some of the most popular sites on the planet.

Yoast SEO Free contains everything that you need to manage your SEO, and the Yoast SEO Premium plugin and its extensions unlock even more tools and functionality.

GET AHEAD OF THE COMPETITION

To rank highly in search engines, you need to beat the competition. You need a better, faster, stronger website than the people who sell or do the same kinds of things as you.

Yoast SEO is the most-used WordPress SEO plugin, and has helped millions of people like you to get ahead, and to stay ahead.

TENDO COIDADO DO SEU SEO WORDPRESS

Yoast SEO is packed full of features, designed to help visitors and search engines to get the most out of your website. Some of our favourites are:

  • Automated technical SEO improvements, like canonical URLs and meta tags.
  • Advanced XML sitemaps; making it easy for Google to understand your site structure.
  • Title and meta description templating, for better branding and consistent snippets in the search results.
  • An in-depth Schema.org integration that will increase your chance of getting rich results, by helping search engines to understand your content.
  • Full control over site breadcrumbs, so that users and search engines always know where they are.
  • Faster loading times for your whole website, due to an innovative way of managing data in WordPress.
  • [Premium] E-mail support for our Yoast SEO Premium users.
  • [Premium] The possibility to expand Yoast SEO with the News SEO, Video SEO, Local SEO and WooCommerce SEO extensions.

ESCRIBE O CONTIDO DO KILLER CON YOAST SEO

We know content is king, that’s why Yoast SEO is famous for its state-of-the-art content and SEO analysis. Yoast SEO gives you:

  • SEO analysis: an invaluable tool while writing SEO-friendly content with the right (focus) keyphrases in mind.
  • Readability analysis: ensures that humans and search engines can read and understand your content.
  • Full language support for: English, German, French, Dutch, Spanish, Italian, Russian, Indonesian, Polish, Portuguese, Arabic, Swedish, Hebrew, Hungarian and Turkish.
  • A Google preview, which shows what your listings will look like in the search results. Even on mobile devices!
  • Innovative Schema blocks for the WordPress block editor, so that your FAQ and HowTo content can be shown directly in the search results. Plus a breadcrumbs block to guide your users.
  • [Premium] Internal linking blocks to easily improve the structure of your content. Easily add a table of contents block, a related links block, a subpages block, or siblings block! Plus, we’ll keep adding these easy-to-add blocks to improve your site structure.
  • [Premium] Vista previa social para amosar como se amosará o seu contido en Twitter e Facebook.
  • [Premium] A ferramenta Insights que amosa o seu foco no texto. Deste xeito podes manter o teu artigo en liña coas frases clave.
  • [Premium] Optimize your content for synonyms and related keyphrases.
  • [Premium] Optimize your article for different word forms of your keyphrases, as the singular and plural. But also different verb forms, synonyms, and related keyphrases. This makes for more natural content!
  • [Premium] Automatic internal linking suggestions: write your article and get automatic suggested posts to link to!
  • [Premium] An orphaned content filter to detect posts that have no links pointing towards them!

MANTEÑA O SEU SITIO EN FORMA PERFECTA

Whether you are an online entrepreneur, blogger or content creator, a developer, a (WordPress) SEO expert or a business owner, Yoast SEO helps you keep your website in perfect shape by:

  • Tuning the engine of your website, so you can work on creating great content!
  • Giving you cornerstone content and internal linking features to help you optimize your site structure in a breeze.
  • Translating your content to structured data where possible, to help search engines understand your website.
  • Helping you manage your team: with our SEO roles you can give colleagues access to specific sections of the Yoast SEO plugin.
  • [Premium] Automatically creating redirects when URLs change or when pages are deleted, and providing tools to manage or create redirects.
  • [Premium] Showing you social previews to manage the way your page is shared on social networks like Facebook and Twitter.

TRUST THE EXPERTS

Yoast is powered by a team of expert developers, testers, software architects, and SEO consultants. They work constantly to stay at the cutting edge of WordPress SEO, and to improve the plugin with every release.

Yoast SEO is the only WordPress SEO plugin made by world-renowned SEO experts.

GET PREMIUM SUPPORT

The Yoast team offers regular support on the WordPress.org forums. But we hope you understand that we prioritize our Premium customers. This one-on-one email support is available to people who have purchased Yoast SEO Premium.

Did you know that Yoast SEO Premium contains a lot of extra features:

  • A redirect manager that prevents “404: page not found” errors
  • Optimize without worrying about over-optimization with intelligent word form recognition available in multiple languages.
  • Internal linking blocks to structure your site easily.
  • Internal linking suggestions while you’re writing.
  • Preview your content to see what it will look like in the search results and when shared on social media using the Google preview and social preview.
  • Cornerstone content checks that point search engines to your most important pages.
  • Connect Yoast SEO to Zapier to easily create zaps that instantly share your published posts with 2000+ destinations like Twitter, Facebook, and much more.

If you are serious about your WordPress SEO, install the Yoast SEO Premium plugin! Costs a little, saves a lot of time!

OUR EXTENSIONS TO FURTHER IMPROVE YOUR WORDPRESS SEO

Check out these SEO add-ons by Yoast:

  • Yoast Local SEO optimizes your website for a local audience.
  • Yoast Video SEO ensures that Google understands what your video is about, increasing the chances of ranking in the video results.
  • Yoast News SEO for news websites that want to improve their visibility and performance in Google News.
  • WooCommerce SEO for all online shops that want to perform better in the search results and social media.

These extensions work fine with the free version of Yoast SEO. Of course, the premium extensions also include 24/7 support.

Oh, don’t forget: our Yoast Academy is for all entrepreneurs, bloggers, and anyone who wants to learn more about optimizing websites, improving your WordPress SEO, and if you want to take your content to the next level!

INTEGRATIONS

Yoast SEO integrates seamlessly into a range of themes and plugins. We work particularly well with:

BUG REPORTS

Do you want to report a bug for Yoast SEO? Best to do so in the WordPress SEO repository on GitHub. Please note that GitHub is not a support forum and issues will be closed if they don’t meet the bug requirements.

READ MORE

Want more information on search engine optimization and Yoast SEO? Have a look at:

Capturas

  • O meta box xeneral do plugin Yoast SEO. Verá isto na edición da publicación de páxinas , para publicacións, páxinas e tipos de publicacións personalizadas.
  • Exemplo da funcionalidade de análise de SEO.
  • Exemplo da funcionalidade de análise de lexibilidade.
  • Visión xeral dos problemas de SEO en todo o sitio e posibles melloras.
  • Control sobre que funcións desexa usar.
  • Importa facilmente datos de SEO doutros plugins SEO como All In One SEO, HeadSpace2 SEO e wpSEO.de.

Instalación

Comezar con Yoast SEO consta de só dous pasos: instalar e configurar o plugin. Yoast SEO está deseñado para traballar coas necesidades específicas do seu sitio, así que non esqueza pasar polo asistente de configuración de Yoast SEO como se explica no paso “despois da activación”!

INSTALA YOAST SEO A PARTIR DE WORDPRESS

  1. Visite a páxina de plugins dentro do seu panel de control e seleccione “Agregar novo”;
  2. Busqueda para “Yoast SEO”;
  3. Active Yoast SEO desde a súa páxina de plugins;
  4. Vaia a “despois da activación” a continuación.

INSTALA YOAST SEO MANUALMENTE

  1. Carga o cartafol “wordpress-seo” no directorio /wp-content/plugins/;
  2. Activa o plugin de Yoast SEO a través do menú “Complementos” de WordPress;
  3. Vaia a “despois da activación” a continuación.

DESPOIS DA ACTIVACIÓN

  1. Debería ver (un aviso para comezar) o asistente de configuración de Yoast SEO ;
  2. Pasa polo asistente de configuración e configura o plugin para o teu sitio;
  3. Xa acabaches!

Preguntas frecuentes

Como funcionan os Sitemaps XML do plugin de Yoast SEO?

Ter un mapa do sitio XML pode ser beneficioso para o SEO, xa que Google pode recuperar páxinas esenciais dun sitio web moi rápido, mesmo se a ligazón interna dun sitio non é perfecta.
O índice do mapa do sitio e os mapas do sitio individuais actualízanse automaticamente a medida que agrega ou elimina contido e incluirá os tipos de publicacións que desexa que indexen os motores de procura. Os tipos de publicación marcados como noindex non aparecerán no mapa do sitio.Obteña máis información sobre mapas do sitio XML.

Como podo engadir o meu sitio web a Google Search Console?

It is straightforward to add your website to Google Search Console.
1. Create a Google Search Console account and login into your account.
2. Click ‘Add a property’ under the search drop-down.
3. Enter your website URL in the box and click ‘Continue’.
4. Click the arrow next to ‘HTML tag’ to expand the option.
5. Copy the meta tag.
6. Log in to your WordPress website.
7. Click on ‘SEO’ in the dashboard.
8. Click on ‘General’.
9. Click on the ‘Webmaster Tools’ tab.
10. Paste the code in the Google field and click ‘Save Changes’.
11. Go back to Google Search Console and click ‘Verify’.

If you want more details steps, please visit our article on our help center.

Como implemento as faragullas de pan Yoast SEO?

Os pasos a continuación son unha solución temporal, xa que as edicións manuais realizadas nos arquivos de temas poden sobrescribirse con futuras actualizacións de temas. Póñase en contacto co desarrollador do tema para obter unha solución permanente. Escribimos un artigo sobre importancia das faragullas de pan para SEO.

To implement the breadcrumbs function in Yoast SEO, you will have to edit your theme. We recommend that prior to any editing of the theme files, a backup is taken. Your host provider can help you take a backup.
Copy the following code into your theme where you want the breadcrumbs to be. If you are not sure, you will need to experiment with placement:

<?php
if ( function_exists( 'yoast_breadcrumb' ) ) {
    yoast_breadcrumb( '<p id="breadcrumbs">','</p>' );
}
?>

Common places where you could place your breadcrumbs are inside your single.php and/or page.php file just above the page’s title. Another option that makes it really easy in some themes is by just pasting the code in header.php at the very end.

In most non-WooTheme themes, this code snippet should not be added to your functions.php file.
Alternatively, you can manually add the breadcrumb shortcode to individual posts or pages: [wpseo_breadcrumb]

Se necesita máis detalles ou unha guía paso a paso, lea nosaGuía de implementación para faragullas de pan Yoast SEO .

Como non indexo URLS?

Yoast SEO ofrece múltiples opcións para configurar unha URL ou grupo de URLs a noindex. Lea máis sobre como facelo nesta guía.

Google mostra a descrición incorrecta. Como solucionar isto?

Se elaboraches boas descricións meta para as túas publicacións no blog, nada é máis molesto que Google mostre outra descrición completa para o teu sitio no fragmento de resultados.

As posibles causas poden ser:
1. Descrición incorrecta no código
2. O caché de Google está desactualizado
3. Manipulación de termos de procura
4. Google ignorou métaa descrición

Pode ler máis aquí sobre como resolver o problema coa descrición incorrecta.

Con que frecuencia se actualiza Yoast SEO?

SEO Yoast actualízase cada dúas semanas. Se queres saber por que, lea esta publicación sobre por que nos lanzamos cada dúas semanas!

Como podo obter axuda?

As our free plugin is used by millions of people worldwide, we cannot offer you all one on one support. If you have trouble with the Yoast SEO for WordPress plugin, you can get help on the support forums here at wordpress.org or by checking out our help center at yoast.com/help/.

Os plugins que compras en Yoast chámanse “plugins premium” (aínda que Premium non estea no seu nome) e inclúen un ano completo de actualizacións gratuítas e soporte premium. Isto significa que podes contactar co noso equipo de asistencia se tes algunha dúbida sobre ese plugin.

Lea máis sobre como obter apoio

Teño unha pregunta diferente á que enumera aquí

Your question has most likely been answered on our help center: yoast.com/help/.

Comentarios

22 de Abril, 2021
ich habe mehrere SEo Plugins getestet. Yoast war und ist das beste. sehr einfach gemacht und die SEO Ampel ist sehr praktisch. Die Ampel für die Lesbarkeit verwende ich nicht, aber die Tipps sind auch sehr gut. Danke Yoast. Besucht auch unsere Seite mhs-4-you.com
21 de Abril, 2021
Yoast used to be a great tool. However things changed drastically during the past four months. The SEO anaylysis shows there are no outbound links or internal links. However it is there, just not picked up by Yoast. Various similar errors occur. It was reported to Yoast still no change. Also the performace would show on the page as green yet when you leave the page the performance shows orange, indicating a lower performance.

5/5

16 de Abril, 2021
The best plugin I've had from seo. Support and materials are also a plus
16 de Abril, 2021
After instaling this plugin my websIte is almost freezing , it takes up to 1 min to load something , this is ridiculous !
15 de Abril, 2021
The pros: Does a lot. Or tries to anway. The cons: Slows down the site. Slows down the backend of the site alot. At times a great deal. Overall, having used it for a long time across many sites the speed issues have become insurmountable and I've had to look for other options.
Ler todas as 27.336 opinións

Colaboradores e desenvolvedores

“Yoast SEO” é un software de código aberto. As seguintes persoas colaboraron con este plugin.

Colaboradores

“Yoast SEO” foron traducidas ao 50 locales. Grazas a os desenvolvedores polas súas colaboacións.

Traducir “Yoast SEO” ao teu idioma.

Interesado no desenvolvemento?

Revisa o código, bota unha ollada aorepositorio SVN, ou subscríbete ao log de desenvolvemento por RSS.

Rexistro de cambios

16.1.1

Release Date: April 6th, 2021

Correccións de erros

  • Fixes a bug where a fatal error would be thrown when creating a new Elementor template or editing an existing one.

16.1

Release Date: April 6th, 2021

Yoast SEO 16.1 is out today! It features several enhancements and fixes that make the plugin chug along nicely. Happy updating! Read more about what’s new in Yoast SEO 16.1 in our release post!

Melloras:

  • Improves the performance of the SEO data indexing process by optimizing the queries used for fetching unindexed objects.
  • Adds your OpenGraph or Twitter image as the main image in Schema when they’re set.
  • Adds contentUrl to the schema image output.
  • Improves the performance of the post indexing. Props to Ovidiu Liuta.
  • Improves the URL in the Google preview when in the desktop mode.
  • Improves the performance of loading the person & organization logo in Schema.
  • Improves the performance by optimizing several calls to WP path and basename functions by using already defined and calculated constants.
  • Removes the keyphrase highlighting in the mobile meta description to reflect new Google behavior.

Correccións de erros

  • Fixes a bug where the analysis highlight button would be visible in our Elementor integration even though we don’t support it.
  • Fixes a bug where a warning was shown on the Features settings page when running the plugin on PHP 8.0.
  • Fixes a bug where a warning was shown on the Integrations settings page when running the plugin on PHP 8.0.
  • Fixes a bug where, on a multisite installation, enabling/disabling auto-updates for Yoast SEO would not automatically enable/disable auto-updates for Yoast SEO Premium and the other Yoast add-ons.
  • Fixes a bug where the breadcrumbs aren’t updated properly when editing a post via the quick edit.
  • Fixes a bug where the rewrite rules would not always be flushed on plugin activation.

16.0.2

Release Date: March 18th, 2021

Melloras:

  • Changes the deactivation prevention text on the Plugins page from ‘Deactivate Yoast SEO Premium first’ to ‘Required by Yoast SEO Premium’ to avoid confusion.

16.0.1

Release Date: March 16th, 2021

Correccións de erros

  • Fixes a bug where in rare cases incorrect usage of WP_Query could lead to incorrect SEO data.

16.0

Release Date: March 16th, 2021

Yoast SEO 16.0: The Sweet Sixteen release is out! It comes with several fixes and improvements. Happy updating and thank you for using Yoast SEO! Read more about what’s new in Yoast SEO 16.0 in our release post!

Correccións de erros

  • Fixes a bug where invalid breadcrumbs would show PHP warnings.
  • Fixes a bug where a fatal error would be thrown when a post ancestor was not an indexable.
  • Fixes a bug where a fatal error would be thrown when both Yoast SEO and Polylang for WooCommerce were installed, and the site contained WooCommerce variable products. Props to manooweb.

Outros:

  • Sets the WordPress tested up to version to 5.7 and minimum supported WordPress version to 5.6.

Earlier versions

Para o rexistro de cambios de versións anteriores, consulte o rexistro de cambios en yoast.com .